Answered By: Elizabeth Price
Last Updated: Mar 07, 2022     Views: 10

JMU has access to the Sports Business Journal, a key source about the business of sports, including leagues, marketing, events, facilities, betting, and esports. Here is guidance on how to accomplish common activities.


Accessing Sports Business Journal

JMU students, faculty and staff can read articles from Sports Business Journal's daily issues or weekly issues by accessing SBJ as a journal via the JMU Libraries website. 

Note: You do not need to create an account to read SBJ.

Ignore the banner at the bottom of SBJ pages that states "You have 2 all access articles remaining." We have full access to SBJ content.

The SBJ app is still in development and is not available at this time.


Navigating in Sports Business Journal

The journal loads automatically to the Daily Issue. To read the Weekly Issue instead, click on those words at top right as shown. 

You will then have the option to select the Issue Date you wish to review by clicking on the drop-down menu. Only the 10 most recent weeks are available through this menu. 


To view even older issues, click on Digital Edition. Use the menu at the bottom of the screen to expand the year and view all issues from that year. Digital Editions from 2020 onward are available. 


When viewing the digital editions, JMU users can only View via Online Reader. Our subscription does not permit us to download the PDFs.



Searching for articles on a particular topic

To search for articles on a particular topic, type your topic into the search bar. For this example, I am searching for articles that discuss NCAA athletes' ability to sign name, image, likeness contracts. 


The search results page automatically shows you results from across the site (All results). To see articles only from Daily Issues, click on Daily & Global. For articles from the Weekly Issues, click on Journal. For content from SBJ newsletters, click on Newsletters. 

Results can be sorted by newest first or oldest first, which could be useful if you are examining how an issue has evolved over time. You can also view either 10, 25, 50 or 100 results per page. 

Each search result shows the headline, a preview of your term in the article, where the article ran (newsletter, weekly journal, daily issue, etc.) and the publication date. Click on the headline to review the full-text of the article. 


Citing articles from Sports Business Journal

We recommend the free citation generator ZoteroBib. Copying/pasting the URL will create an incorrect citation, so click Edit to make these adjustments.

  1. Change the Item type to Magazine Article from Web page
  2. Add the Author(s) -- both Last and First Names for all
  3. Add the Publication name
  4. Add the Date the article was published

This slide shows an incorrect citation for this SBJ article, the edits that are required in ZoteroBib, and a corrected citation. 


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