Answered By: Elizabeth Price
Last Updated: Mar 14, 2023     Views: 36

JMU Libraries subscribes to several databases that can be used to evaluate the market for a product or service as part of a business plan project, X-Labs course, or entrepreneurial endeavor. Those databases include:

  • Mintel Academic: Provides market research reports about U.S. consumer trends, demographics, and brand share 
  • Statista: Connects to data from market researchers, trade publications, scientific journals, and government databases.
  • Claritas 360: Demographic, geographic, psychographic, and behavioral data about consumers in specified areas.
  • Mintel Market Sizes: Statistics based on pre-selected filters like region, country, industry, and market. 

What about reports in Google from other publishers?

There are many different companies that specialize in market research reports, so you will potentially see lots of alternatives unique to your industry when searching in Google. Those include BCC Market Research, Freedonia, Frost & Sullivan, Grand View Research,, Technavio, etc.

JMU Libraries can't afford to subscribe to all of these options. And because market research reports often costs thousands of dollars apiece, it would be far too costly for us to purchase a unique report for every COB 300 team, case competition team, and/or JMU student venture. 

That means we are unable to purchase reports from these publishers. These reports also can't be requested through Interlibrary Loan.

Why can't I read the full-text of this report?

Databases like Factiva and Nexus Uni often return press releases announcing that a new market research reports has been published. Here's what one of these press releases looks like: Anti-Drone Market worth $2.4 billion by 2025 - Exclusive Report by MarketsandMarkets

Records of these reports show up in Library Search, which can be frustrating for researchers. The records often have a Table of Contents but little concrete data. The goal of these press releases is to entice readers to buy the full report, just like a trailer might persuade you to see the movie.

You can use records of these reports to search for similar data in Mintel Academic or Statista, whose market research reports don't show up in Library Search. If you need additional help, make an appointment with a Business Librarian or Peer Research Adviser.

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